Video message

The message of the video is to show us where our food comes from and how the animals that are used for that food are treated. The purpose is to motivate people into choosing food options that have nothing to do with animals. The intended audience of the film is people who currently buy and eat food that comes from animals that are put through horrendous conditions, i.e. every consumer in America. The tone and seemingly subliminal message the video gives off is that if we do not choose healthier food options, we will end up extremely obese and it will be too late.